Cars are making quantum leaps in technology each model year. Will changes in new car colors start to keep pace?
Or are we still talking silver or white?
No matter what else is transforming our cars, the top colors seem to be rooted in 3 colors for US buyers… [Kelley Blue Book]
- Silver – 23%
- White – 15%
- Black – 12%
You’re thinking maybe luxury car owners might show more adventure in their choices? Nope:
- Silver – 32%
- White Metallic – 18%
- White – 12%
Robert Daily is color-marketing manager of DuPont Automotive, a major paint suppler to the automotive industry. He opines…
“Silver and gray reflect our fascination with technology, such as seen in the brushed chrome cues on laptop computer covers and other electronic devices. Secondly, silver and techno-gray seem to accentuate the angular, ‘new-edge design’ of the latest luxury sport vehicles. Others believe that silver relates to *feelings of superiority* and *great mental powers*”
As cars and trucks get more and more computerized and automated, are we doomed to colors that dominate Apple and PC line of computers? Can we add some adrenaline like a nice flavorful Lamborghini?
Maybe we can get an insight into what’s in store from the new colors for the 2016 Spring Fashion season. The popular blog fashion site WhoWhatWear shows these as the new hot colors ready to dominate women’s wear.
Another coatings supplier to the car industry, PPG Automotive has ventured to suggest colors to the manufacturers for the 2018-2019 model year vehicles. They offer different palette ranges. Descriptions of the ranges are theirs.
Hyper HD – colorful and impactful theme that welcomes self-expression, performance and modern technology. The palette includes an extroverted blend of virtual and real-world enhanced color – a mix of dazzling bright hues with the layered effects of tinted clears and tri-coats.
IM Perfect – a global trend named as a play on words, celebrating the perfection of imperfections and authenticity in individuals living their best lives and focusing on their uniqueness with an emphasis on wellness. This more organic palette is influenced by nature, with somewhat subdued hues such as foliage greens as well as copper and brass metal tones.
Knight’s Watch – a stronghold theme providing sturdy reassurance for safety and security through traditional colors representing refuge and confidence. Like a silent guard, the visual code of this palette communicates strength and protection with dark, dramatic jewel tones and blackened metal shades.
Lucid Dreams – reflects calmness, sensitivity and privacy, portraying a refuge from technology overload with fluid, graceful design. The palette consists of pastel tones with slightly more color as interpreted in metallic whites, mint greens, anodized gold/beige tones and sky blues.
PPG has a network of 23 color experts that focus on automotive, architectural, aerospace and consumer products markets. The panel looks at everything from fashion to the colors that are popular in the design of hotels and restaurants.
Maybe it’s time to bring back the liberating color variety of the era of leisure suits!