Volvo

OUCH! DEMO OF VOVLO XC60 PEDESTRIAN SAFETY SYSTEM MAKES BIG IMPACT

OUCH! DEMO OF VOVLO XC60 PEDESTRIAN SAFETY SYSTEM MAKES BIG IMPACT

A Volvo salesperson offered to demonstrate the Volvo XC60 *Pedestrian Safety System* before prospective buyers. Let’s make sure the buyers are snapping pix right in front of the car, as driver accelerates toward them. What can go wrong?

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FORGET THE KIDS! VOLVO WANTS YOU TO THINK *CHAUFFEUR* WHEN YOU THINK VOLVO

FORGET THE KIDS! VOLVO WANTS YOU TO THINK *CHAUFFEUR* WHEN YOU THINK VOLVO

… and not in the sense that Mommy or Daddy are chauffeuring the offspring from school to playground.

It used to be that the most practical people I knew really loved Volvo. It was the SAFETY message the car company relied on. Like white nurse shoes. Well, “this ain’t your aunt’s Volvo any more”. Volvo is thrusting into chauffeur driven serenity. And they picked the right culture to make the point: Shanghai Motor Show.

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